Like, Comment, Subscribe by Mark Bergen PDF Book
Like, Comment, Subscribe by Mark Bergen: Hello, companions. In this post, we will provide the (Social Aspects of Technology) Like, Comment, Subscribe PDF by Mark Bergen. So you can get it in the English language. Viking published this book. Stay tuned to this post, and let’s enjoy the Book.
Like, Comment, Subscribe by Mark Bergen Book Summary
Across the world, people watch more than a billion hours of videos on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube’s technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It’s the story of a revolution in media and an industry run amok, how devotion to a simple idea—let everyone broadcast online and make money doing so—unleashed an outrage and addiction machine that spun out of the company’s control and forever changed the world.
Mark Bergen, a top technology reporter at Bloomberg, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it.
Like, Comment, Subscribe PDF Book Review
Like, Comment, Subscribe pdf is about more than cat videos and “Charlie Bit My Finger”—it captures a cultural moment when the “little dopamine machines” of social media were ascendant, and the ways we consumed entertainment through TV were getting blown up. Reading this puts you in the rooms where that happened—from the early days when YouTube staffers kept the flailing site alive by maxing out personal credit cards in their rat-infested office to its mind-boggling growth that catches everyone, from old-guard media behemoths to their own staff, off guard.
(One executive is playing hooky at a movie theatre when he’s summoned back to work to face a $1 billion lawsuit.) The stories of YouTube’s uneasy relationship with parent company Google and its multimillionaire influencers are so eye-popping, the author promises: “Everything in these pages actually happened.” I was so engaged while reading that I was shocked to swipe my Kindle and see I’d reached the epilogue. From “Gangnam Style” to COVID-19 misinformation, this is a wild ride through YouTube’s domination in under two decades.
Mark Bergen has delivered a definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways—for better and for worse.”
Details of Like, Comment, Subscribe PDF Book
| Book Name: | Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination |
| Author: | Mark Bergen |
| Genre: | Business |
| Pages: | 464 Pages |
| Publisher: | Viking |
| Release Date: | September 6, 2022 |
| Filetype: |
About the Author
Mark Bergen has been one of the leading business journalists covering everything about Google for more than seven years. He writes for Bloomberg and Businessweek and previously reported on technology and media for the premier industry publications Recode and Ad Age.
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